Frequently Asked Questions

what do you mean by describing natura products as natural?
we only use natural renewable raw materials such as natural oils (avocado, jojoba, macadamia nut oil), plant extracts (shea butter) and essential oil (lavender, rosemary).

what do you mean by describing natura products as organic? all natural oils, plant extracts, and essential oils are certified organic by nature et progres, a european-recognised association of farmers and plant growers - the equivalent to the soil association in the uk.

what makes natura products different from other so-called 'natural' skin care and hair care products? they are made without the use of chemical products, like mineral oil (paraffin, glycerine,) petrochemical or chemical-based emulsifier, or preservatives (edta, peg, all paraben).

are the natura products suitable for vegetarians and vegans? yes, they are among the most vegan-friendly products available because they are made without beeswax or lanolin alcohol.

why do you describe the natura products as ethical? they meet all four criteria of being ethical - the social rights of the workers; animal rights (neither the raw ingredients, nor the finished product, is tested on animals); they do not harm the environment; and they are not attached to any political activity.

why do you use a plant-based emulsifier? when you are mixing together olive oil and water, you need to add some emulsifiers to make the 'cream'. unlike most products on the market, we use plant-based emulsifiers rather than chemical ones because they are not harmful to the skin.

what is so bad about regular body care products? it's all about cost. it is10 times less expensive to produce a conventional body care product than a natural one. some products are bad for our health (paraben) others are made using substances that are similar to those used in warfare gas (sodium laureth sulfate) and are not environmentally friendly. natura uses natural alternatives to these chemicals that have been on the market for years. the result is the same, if not better.

where are the products made? the products are made in provence, in the south of france, near avignon, by a family-run business that has been producing organic cosmetics for the last 30 years. the products are based on our own formulations, using the best raw materials and essential oils.

what is your association with the ethical consumer organisation? the eco approached us after having done exhaustive research to find suitable ethical companies that met their stringent criteria. they found that we (and our manufacturers) worked according to good environmental standards, excellent work place conditions and zero testing on animals.

which market sector are the products targeting? of course the niche, natural market, but also the mass market through major department stores, chains, multiples, etc

how old is natura and where is the company based? natura is a new company, formed earlier this year. however, it is the result of more than 10 years of work in the organic industry - hence the revolutionary raw material used in the cream and mask. the company is based in brighton and is a collective of like-minded individuals, each bringing specific skills to the company (pr, marketing, product development, packaging, design etc.)
will you be launching other products in the future? yes, we are launching facial care products within the next six weeks. longer term we plan to launch other ranges, including a baby and men's range. for further information,